I have just read the paper by Nowak et al. http://www.nature.com/nature/journal/v466/n7310/full/nature09205.html
The reaction is mostly wonder who the reviewers were.
After browsing the Internet it was good to find out that my amusement is shared by very respectful people:
http://johnhawks.net/weblog/topics/evolution/theory/inclusive-fitness-nowak-wilson-2010.html
http://whyevolutionistrue.wordpress.com/2010/08/30/a-misguided-attack-on-kin-selection/
http://richarddawkins.net/articles/508102-a-misguided-attack-on-kin-selection
And still it is funny…